The internet is fast. Magazines are at your own pace. The internet is impulsive. Magazines are immersive. The internet is oderless, Magazines have a smell. The internet is in the cloud. The magazine is in your hand. They both are growing.

The rumours of the magazine’s death have been greatly exagerated. Barely noticed amidst the internet’s lightspeed race to media stardom is the mostly ignored fact that magazine readership has risen over the past five years. It is reported that in the 12 year life of Google, magazine readership actually increased 11 per cent.

Thoes of us that are historians of the media industry have heard it all before. The TV is going to kill the radio. Home Video is going to kill the Movie theaters….and on and on. New media mediums do not kill established media mediums as long as the established media mediums offer a unique and compelling experience and quality content.

Magazines, Newspapers, printed books will survive, yes they will be transformed and the market for their traditional forms will be smaller …but they will survive and can be profitable. What do you THink?