We are committed to your understanding and success in utilizing new media in your organization and have compiled some frequently asked questions for you. While these are common questions, we know that you have questions specific to you. Please contact one of our sales associates for special attention to your needs by filling out the pop-up window form at the following link: Form: Contact a Sales Associate

What is Interactive Media, New Media, Social Media, Influences, Advocates?

Interactive Media encompasses emerging digital, computerized, or networked information and communication technologies (e.g. Internet, websites, computer multimedia, computer games, applications, etc.). “New Media” is digital, often having characteristics of being manipulated, networkable, dense, compressible, interactive and impartial. [ Source: New Media Institute, www.NewMedia.org ]

How does interactive media impact and/or change my business objectives?

Interactive Media will play an increasingly more important role in research, training, growing, managing, knowledge assets, generating awareness, distribution, conversation and building brands. We are at the beginning of interactive media’s impact on marketing, communications and integration with business iniatives at the local, national and global level.

What is an Interactive Media Strategy?

Strategy – the detailed broad comprehensive harmonizing of operations with business vision & objectives.

Interactive Media Strategy (IM) also encompasses the coordination of policy, including economic, employee and customer tools, to pursue national, global and coalitional objectives.
• IM Business Transformation Objectives
• IM Business Vision and Strategy
• Interactive Media Checklist
• IM Collaboration Opportunities
Learn more on the “Relevance of Interactive Media” section

How is Interactive Media relevant to human resources, operations and accounting?

Interactive Media also facilitates the coordination of policy, including economic, employee and customer tools, to pursue national, global and coalitional objectives.

How do I integrate Interactive Media into my website, traditional media, sales & marketing plans?

By Neotive helping you and/or your agency create an integrated media strategy.

How do I measure Interactive Media success?

There are many metrics available, with the most common metrics being: Site Traffic, Interaction, Sales, Leads, Search Marketings, Brand Metrics, PR, Customer Engagement Retention and Profits.