Organizations stand or fail by their financial performance and, by default, so do their management teams. The key for the organization is understanding how to use & leverage interactive media to impact operational performance and to positively drive the organizational financial indicators & brand awareness.
What is Interactive Media?
Individuals & businesses across the world are increasing their adoption of internally & externally focused social networking communities, blogging & real-time posting, forums & wiki collaboration, and other forms of interactive media. The vast offering of tools, software, and “new media” consultants can lead to confusion & difficulty in understanding how it can help the extended enterprise.
Most enterprise ready vendors provide hardware and/or software based offerings which are primarily focused on marketing without regard to an extended enterprise strategy. To be truly enterprise wide, the focus must be on strategic solutions, not software, including operations, marketing, customers, and vendors. Ultimately, an interactive strategy takes in consideration all of the elements of “How They Interact in Business.”